Video Editor for WIMP Essentials Series

I recently had the chance to support WIMP, a creative startup based here in Richmond, on one of our first major rollouts. We just launched “WIMP Essentials,” a style-driven series inspired by the classic GQ Essentials videos. As the video editor, I studied GQ’s pacing, tone, and visual structure, then built a cut that felt both familiar and uniquely ours.

I handled the full edit in Premiere Pro, shaping the flow, tightening the storytelling, and making sure the pacing stayed clean and engaging. I worked closely with our motion graphics team so the titles, transitions, and on-screen elements matched the vibe of the series and felt consistent with the brand we are building.

This was a fun project because it pushed me creatively and gave me room to develop a new style for a new platform. Being part of something from the ground up has been exciting, and I’m proud of how this first piece came together.

More to come from WIMP Digital Magazine. We’re just getting started.

https://www.youtube.com/watch?v=mGtL8-RK90w

Mykel Parham, pro women’s basketball player in Portugal, breaks down her everyday essentials. From the hair gel she swears by to her go to hot sauce to the books on her nightstand. First episode of WIMP Essentials. More on the way.

https://www.youtube.com/watch?v=WgvTmwaP8XY

Justin Cooper, currently in the Navy and is a personal trainer, along with many exciting hobbies!