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Reporter for Meta vs Tiktok story

  • Writer: Jessica Johnson
    Jessica Johnson
  • Apr 7, 2022
  • 1 min read

Updated: Apr 12, 2023

Role:

  • Multimedia Journalist

  • Cinematographer

  • Video Editor

  • Script Writer

Bio:

In recent years, TikTok has risen in popularity, and its success has caught the attention of other social media platforms. The Washington Post recently released a report stating that Meta, Facebook's parent company, has hired a Republican firm to campaign against TikTok.

According to the report, Meta hired "Targeted Victory," a consulting firm, to create an anti-TikTok campaign. The campaign aimed to push op-eds and letters to major news outlets, promote dubious stories, and team up with political reporters and politicians to discredit TikTok.


The campaign claimed that TikTok promoted dangerous trends such as the "Slap a Teacher" challenge, where students recorded themselves slapping teachers. However, it was later revealed that the trend was fake and did not exist on TikTok. A TikTok spokesperson stated, "We are deeply concerned that the stoking of local media reports on alleged trends that have not been found on the platform could cause real-world harm."


This report highlights the competitive nature of the social media industry and how companies are willing to go to great lengths to maintain their dominance. However, it also raises concerns about the ethics of such campaigns and their potential to cause harm. As users of these platforms, it is essential to be aware of the tactics used by these companies and to question the authenticity of the information presented to us.


Report:


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